Recently, the Old Dog Cookie Company was profiled in our community magazine, The Village. We were honored to have this opportunity to tell our story. Like so many other small businesses, we don't have a budget for advertising or flashy marketing campaigns. Instead we believe in the quality of our product and have left the rest up to our customers. It's our customers who have shared their experiences with our products through word of mouth to other pet owners, vets and even magazines.
So, when the writer contacted us we were excited to participate.
Seeing the final article reminds me of how far the company has come in 25 years. I started making dog treats in our family kitchen as a way to help our dog, Jetty, who suffered from arthritis and later became diabetic in her old age. At the time, I never imagined starting a business around it. I just wanted to help Jetty (she was a beloved family member). Many years later, we are selling over 2 million treats a year, service all 50 states and have thousands of happy customers.
The article does a great job of telling our story. The writer captured how the company started, how we are different and the medicinal benefits of each ingredient. Did you know that we were one of the first dog treat companies to specialize in all natural, herbal-based treats for diabetic dogs?
The article also highlights how we are a family run business. For me, this is the best part of my business and what I am most proud about. Since I started the company, my husband has joined and manages our Amazon sales. For a number of years, my sister worked for the Old Dog Cookie Co. before she moved out of state. Today, both my daughters and grandchildren also help out. Many customers have spoken to my daughter, Kristen. She advises customers, processes orders and regularly posts pictures of our dogs on social media.
Even before I started the business, it was my mother who taught me about the medicinal properties of plants and herbs. She was an avid gardener and passed this on to me. I learned from an early age the important role food plays in health and wellness. Now I get to pass this same tradition on to my children and grandchildren through the business.
Finally, I'd like to thank all our wonderful customers. Through the years we have gotten to know many of you and your dogs. We appreciate your continued support and look forward to helping you with your next order. Don't forget, send in your dog picture for our Fan of the Month profiles!
You can check out the The Village article and other coverage on our "In the News" resource page.
In this blog we try to touch on one of our most frequently asked questions, "how many treats a day should I give my dog?"